Brooks Center Calendar

This is the largest publication of the year at the Brooks Center. The calendar serves multiple purposes and generally represents our most prolific marketing piece of the year. It is sent out to the roughly 6,000 people on our mailing list and distributed to area businesses and retailers in the Clemson/Anderson/Seneca area. In all, we print 20,000 calendars per year.

This year's calendar incorporated the color scheme that I developed for the fundraising brochure, and this color scheme will carry us through the year. It is a 36 page book that contains general information about the Brooks Center, a removable ticket order form, a 14 month Calendar, a removable bookmark (with our chronological season listing on it- much like a schedule card), images of the Clemson campus featuring both new and traditional architectural structures, and a completely re-designed format placing an emphasis on usability. Look for the calendars around town- or shoot me an email...I'll send you one!

Brooks Center Swag

In preparation for all of the "welcome back" festivities at Clemson, we decided to produce koozies to distribute to the fine students and members of the community. Hopefully we'll see these at tailgates throughout the football season...(Go Tigers!)

Noel Brewing Company - Swag

Noel recently placed orders for a few bits of swag...Be on the lookout for the handy, dandy bottle openers (aluminum, 1-color print) and the stylish brown v-necks (1-color print). Noel needed a few items to support their event hosting services (brewgigs) without breaking the bank. They wanted something simple, professional...and hip. I think we have a winner! (or two...)

Noel Brewing Company - website

I recently designed a website for Noel Brewing Co. I incorporated the nashville skyline in the header of the page and continued the brown/amber color scheme throughout. Noel needed a home on the web, and as more content is developed, this site should prove to be a very useful tool.

Noel Brewing Company - banner

This is a banner that I designed for Noel Brewing Co. in Nashville, TN. Noel is an emerging micro-brewery that has a pretty cool mission- to use their profits to help those who need it. In response to that mission, we thought it was important to include some Nashville imagery in the design of the banner in recognition of Noel's neighborhood- and neighbors. Thus the Nashville skyline in the background.

The banner is 8 feet wide by 28 inches tall and the logo itself is about 5.5 feet wide. I designed an 8 foot banner so that we could mount the banner to the front of an 8 foot table to provide a more professional looking "booth-like" feel. I designed the logo to be 5.5 feet wide so that in the event that we mount the banner to a 6 foot table, the entire logo will still be visible and the excess can be wrapped around the ends of the table.

apples and oranges

Apples and Oranges is the 2009-2010 student messaging strategy that I developed in the process of designing this banner. The image you see is actually going to be an 96"x96" vinyl banner that will hang in the lobby of the Brooks Center during the summer orientation programs and it will be converted into a standing display (by mounting it on to a pvc frame shaped something like a soccer goal) for various welcome back events around campus.

During preparations for the 09-10 season, I noticed some distinct stylistic differences in our programming- from Avenue Q, a puppet musical featuring crass adult humor- to Lang Lang, arguably the world's most famous classical pianist right now. Rather than clog a banner that is designed to grab student's attention with several images featuring all kinds of events- we decided that it would be more beneficial to focus on one or two events and drive the students to our website so that they can explore the season on their own. Since Avenue Q tends to appeal to the young adult audience- and Lang Lang is sort of our flagship show for the season- we focused on those two shows.

The orange Avenue Q logo sparked the apples and oranges idea in my head- since its a common colloquialism describing opposites. I worked with the marketing manager on the idea and we quickly laid out plans to create an apples and oranges URL specifically targeted to students- we'll use the image of the apple and the orange (sans Lang Lang et. al.) as an identifier on all of our student materials for next season- and we plan to distribute oranges with our website and the letter "Q" on them- to students at the various welcome back festivities to try and create a little buzz.

Stage Right

Stage Right is an annual brochure that the department of performing arts produces to promote the departmental curriculum to both majors and non-majors. It is distributed at the summer orientation programs to new students and it also tends to find its way home with high school students who come to visit during the year. In the past, the publication was rather haphazardly produced- usually 1 or 2 color, not particularly organized or readable and included no images. Since it was originally designed (and budgeted) as a handout, there wasn't a lot of room in the budget to print a full-color piece.

The primary audience for this piece is the student body and the secondary audience is their parents. I wanted to create an attractive brochure that presented the information in an organized manner- and I wanted it to attract the students' attention in a way that feels professional and smart. I also wanted to include some visual elements from the 09-10 look- like the arrow, the dotted line rules, and the color scheme (pantone 160, and Warm Gray 11).

By using monotone images and accenting them with pantone 160 (orange) elements, I was able to maintain the 2-color print without breaking the bank. I created a background gradient to warm up the page a little, and I applied the multiply effect to the orange text boxes to add depth to those elements. I'm happy with how it turned out- and the department was thrilled with the update. They were surprised to learn that it was still only a 2-color brochure.

The image includes the front, back, and a partial view of the inside spread of the brochure. (click the image to enlarge)