Andrew Heck Design

AAF Greenville (SC) Promo Materials

2010-09-15T13:26:00.000-07:00

I was asked by a board member from the Greenville chapter of the American Advertising Federation (AAF) to develop some promotional templates for the upcoming AAF year. The local AAF already had a great logo and some emerging brand standards - and I was asked incorporate them into a "retro" look.

To achieve the retro look, and maintain a strong visual connection to the existing materials, I used the rounded polygon shape from the logo at various sizes and shades of 583 green, to create a seamless pattern (bottom left)...think 1950s formica...

Because I created the pattern as a vector file, I was able to tile in the background of an 11x17 poster (top right), a table tent (bottom right) and a 3'x7' banner (not pictured) and the file sizes remained quite small. Both the poster and the table tent can be used as shell templates so that as events arise over the course of the year, information can be updated and printed on an as needed basis.

Rhett Smith Business Card

2010-09-15T13:13:00.000-07:00

This is a business card I created for a guitar teacher/studio musician. We agreed that it was important to convey a professional look with a nod to the creative. I scanned his signature (which is an important identifier in the guitar world) and developed a card that incorporates a classic serifed font on a steel gray background. To get his signature to really pop- I set it in 485 red, and to give the card a more custom look, the back of the card will be all red as well.

The color towards the edges on both sides of the card gets increasingly saturated, and the card is printed on a heavy weight uncoated stock. While the color effect may be difficult to pick-up on screen, those subtleties result in a card that evokes the look of the boutique guitar manufacturers.

Sadie's Shoes

2010-08-05T13:52:00.001-07:00

This is a logo/business card/storefront sign package that I put together for Sadie's Shoes, a new women's shoe store in Arlington, MA. The owner requested that I create something simple and ecclectic with a hint of the classic and a dash of fun.

To accomplish that- I chose to create a hybrid wordmark that contained enough script elements to achieve a feminine look, but not so much that it looked dated (i was still going for a relatively modern look). I also wanted to include the "shoes and accessories line" because i think it gives the sadie's brand a little more identity especially when a prospective customer who has never been inside Sadie's is simply looking at a storefront sign.

Rather than using an ampersand in the "shoes and accessories" line, I drew a stylized profile of a women's shoe to add some visual interest to the wordmark. I think the shoe adds just the touch of whimsy that I was looking for...

Rome Frenzy

2010-08-03T11:21:00.000-07:00

This is the logo I designed for the Rome Frenzy, a single A hockey franchise in the newly formed Federal Hockey League (with apologies to the iconic 70s flick, Slap Shot). The upstate NY team contacted me with roughly a 10 day turnaround time and gave me the team name and a rough idea of the sort of look they were going for- a family friendly, cartoonish piranha mascot that incorporated an obvious hockey theme. They had also settled on the colors as well- a light blue/silver/black scheme. The team's formation and ownership details were not finalized until just before the official press conference, so I had to work quickly-

I sketched the original shape on paper and then re-traced it in illustrator to create the image. I also created a few possible alternate word marks for them to choose from and once the logo was settled on. While I did not design their website, I did create a web banner for their official site that helps to maintain the overall look of the brand.

Rehearsal Dinner Invitations

2010-04-01T09:12:00.000-07:00

Here are my rehearsal dinner invitations...first off, it's super exciting to prepare for my wedding, and even more fun that I get to put my own spin on a few elements- this being the perfect example of that.

All the elements are being printed one color- PMS 295U on ivory colored stock. I wanted to produce a neo-classic design, something that had elements of the vintage, but without straying too far into the trendy vintage that's all the rage right now. I was hoping to acieve something more timeless. I guess we'll know if I got it right on our 25th anniversary :) Enjoy!

Brooks Center Calendar

2009-07-23T06:21:00.001-07:00

This is the largest publication of the year at the Brooks Center (the performing arts center at Clemson University). The calendar serves multiple purposes and generally represents the most prolific marketing piece of the year. It is sent out to the roughly 6,000 people on the mailing list and distributed to area businesses and retailers in the Clemson/Anderson/Seneca area. In all, 20,000 calendars are printed per year.

The 2009-10 calendar incorporated the color scheme that I developed for the fundraising brochure, and this color scheme will carry the Brooks Center through the year. It is a 36 page book that contains general information about the organization, a removable ticket order form, a 14 month Calendar, a removable bookmark (with a chronological season listing on it- much like a schedule card), images of the Clemson campus featuring both new and traditional architectural structures, and a completely re-designed format placing an emphasis on usability. If you're in the upstate of SC, Look for the calendars around town!

Brooks Center Swag

2009-07-22T08:14:00.000-07:00

In preparation for all of the "welcome back" festivities at Clemson, the Brooks Center decided to produce koozies to distribute to the fine students and members of the community. Hopefully you'll find these gems at tailgates throughout the football season...(Go Tigers!)

Noel Brewing Company - Swag

2009-07-21T13:32:00.000-07:00

Noel recently placed orders for a few bits of swag...Be on the lookout for the handy, dandy bottle openers (aluminum, 1-color print) and the stylish brown v-necks (1-color print). Noel needed a few items to support their event hosting services without breaking the bank. They wanted something simple, professional...and hip. I think we have a winner! (or two...)

Noel Brewing Company - website

2009-07-16T12:34:00.000-07:00

I recently designed a website for Noel Brewing Co. I incorporated the nashville skyline in the header of the page and continued the brown/amber color scheme throughout. Noel needed a home on the web, and as more content is developed, this site should prove to be a very useful tool.

Noel Brewing Company - banner

2009-07-16T12:14:00.001-07:00

This is a banner that I designed for Noel Brewing Co. in Nashville, TN. Noel is an emerging micro-brewery that has a pretty cool mission- to use their profits to help those who need it. In response to that mission, we thought it was important to include some Nashville imagery in the design of the banner in recognition of Noel's neighborhood- and neighbors. Thus the Nashville skyline in the background.

The banner is 8 feet wide by 28 inches tall and the logo itself is about 5.5 feet wide. I designed an 8 foot banner so that we could mount the banner to the front of an 8 foot table to provide a more professional looking "booth-like" feel. I designed the logo to be 5.5 feet wide so that in the event that we mount the banner to a 6 foot table, the entire logo will still be visible and the excess can be wrapped around the ends of the table.

Stage Right

2009-06-01T11:42:00.000-07:00

Stage Right is an annual brochure that the department of performing arts produces to promote the departmental curriculum to both majors and non-majors. It is distributed at the summer orientation programs to new students and it also tends to find its way home with high school students who come to visit during the year. In the past, the publication was rather haphazardly produced- usually 1 or 2 color, not particularly organized or readable and included no images. Since it was originally designed (and budgeted) as a handout, there wasn't a lot of room in the budget to print a full-color piece.

The primary audience for this piece is the student body and the secondary audience is their parents. I wanted to create an attractive brochure that presented the information in an organized manner- and I wanted it to attract the students' attention in a way that feels professional and smart. I also wanted to include some visual elements from the 09-10 look- like the arrow, the dotted line rules, and the color scheme (pantone 160, and Warm Gray 11).

By using monotone images and accenting them with pantone 160 (orange) elements, I was able to maintain the 2-color print without breaking the bank. I created a background gradient to warm up the page a little, and I applied the multiply effect to the orange text boxes to add depth to those elements. I'm happy with how it turned out- and the department was thrilled with the update. They were surprised to learn that it was still only a 2-color brochure.

The image includes the front, back, and a partial view of the inside spread of the brochure. (click the image to enlarge)

The Pie Lady

2009-05-22T07:14:00.000-07:00

This is a modified business card that I designed for "The Pie Lady" in Woodbridge, VA. The Pie Lady routinely bakes fresh, homemade pies and delivers them to the good folks of northern VA just to brighten their day. It's become something of a ministry of good deeds and the response has been fantastic. She was looking for a business card-sized piece that she could enclose/attach to each pie, almost like a tag. The card needed to be customizable so that she could add contact info in the future if necessary.

The design functions like gift card and folds along the long edge, so that the pie lady can enclose a handwritten greeting for the lucky recipients.

I think the red/brown color scheme evokes images of cherry or apple pie (my personal favorites) and I chose to include a watercolor pie that was painted by one of The Pie Lady's friends on the back of the card. I have room below the logo on the front to include a slogan and below the pie on the back to include any sort of pertinent contact info.

Be on the lookout for the Pie Lady- she's getting rave reviews for her work!

Spring Expression Cover

2009-05-20T13:32:00.000-07:00

I recently finished work on the spring issue of Expression. Since this issue details the upcoming season for the top donors, I decided to feature Lang Lang- easily the most famous artist on the 09-10 calendar. I used his original press photo and created a surreal starry sky in the background complete with thor-like lightning bolts coming out of his hands to illuminate his name. This one was a lot of fun to work on-

I incorporated the arrows that I used in the 09-10 fundraising brochure on the cover. I did that to get our patrons used to seeing them- as I will continue to use them in upcoming publications for the 09-10 year to indicate important information. As the university continues to phase in elements of a new branding effort, I have attempted to adopt as many elements as I can, as early as possible- to stay ahead of the game. So far, I've incorporated fonts and colors as well as the overall messaging strategy: "Lead." The back page of Expression is essentially a full page photo with text that expresses the "Lead" message in some way. This issue features a photo of an actress from a Clemson Players production accompanied by masthead text reading": "Leading Actress...".

Tugalo Holler - Lost at Sea

2009-05-06T08:15:00.000-07:00

This project is another Tugalo Holler piece that is actually a re-release of a record that TH put out in 2004. My skills as a designer have developed pretty substantially in the last 5 years so when they needed to re-release the record- I saw it as an opportunity to revamp the art. They graciously accommodated my request and by all accounts- are quite pleased with the results.

The linch pin in this design is the lighthouse- I took cues from the clouds in the original photo and created a more ominous looking sky by adding several clouds throughout. I integrated the flying seagull (if you squint you might be able to make it out on the cover...) throughout as another sign of guidance (seagulls know where the land is...).

I used Engravers MT as the title font for its heavy weight and industrial revolution/interchangeable parts/mechanical reproduction look. I used News Gothic for most of the text because its a versatile sans serif font that is easily readable at smaller sizes and doesn't intrude on the overall aesthetic.

Expression

2009-04-18T10:17:00.001-07:00

The Brooks Center produces a quarterly newsletter for the upper level donors called Expression. When I started working with the Brooks Center- Expression looked exactly like a newsletter...

I wanted to create a publication that looked and felt more like a magazine- one that featured more photography and that could potentially find its place on the coffee tables of our donors- so that their guests, and friends could sneak a peek...

The fonts come from the university branding guide- and the accent color is pantone 875 metallic. It represents the patina on the Brooks Center's bronze roof.

The image on the right features the winter 2009 issue.

TakeNote- Life's a Pitch

2009-04-18T09:59:00.000-07:00

This is another TakeNote project- for their new album "Life's a Pitch." This time they asked for something "sassy..." Unfortunately I didn't have any hi-res TakeNote photos, so I had to find a way to convey who they were (a female vocal group) and the attitude they were going for- without using imagery that is obviously NOT any of the girls in the group. Luckily I tracked down the photo you see in the final piece- of the girl with sunglasses on. By not revealing her eyes (one of the most identifiable features on anyone) I was able to create the look and feel they were going for, without having to set up a photo shoot- (we were working with very little time!)

Brooks Center Brochure

2009-04-18T09:49:00.001-07:00

I recently completed the 2009-2010 Brooks Center fundraising brochure (pictured on the right). On top of doing the design work, I was also responsible for guiding the overall messaging strategy along with the exec. director, marketing director, and box office manager. The overall look and feel (i.e. fonts, color palette etc.) comes from an emerging branding effort on the part of the university.

The final piece was printed on 80# glossy cover stock with a dry trap dull varnish covering the majority of the piece, and a dry trap spot gloss over the images and the orange text (i.e. "enter in" and the quotation marks etc.) That way the images and important text will "pop" a little more- as they'll be the only glossy elements on the piece. The actual size of the brochure when it's folded is 5.5"x11"...so as not to go unnoticed in the mail. I'm pretty happy with how it turned out. The messaging was also integrated into the annual calendar which also included a schedule card with the entire season listing that functions as a book mark- so that the Brooks Center can participate in your stories too...(clever...)

Kudos to Electric City, who completed the printing- they did a fantastic job. (They also helped me figure out the best strategy and technical specs for creating the gloss vs. dull finish.) I highly recommend them-

Whisper | a dcf liturgy

2009-04-18T09:40:00.000-07:00

I was asked to handle the design and production of the cd packaging for the dcf band project entitled "Whisper | a dcf liturgy" Luckily I had access to the facilities at the Clemson Graphics dept. I created a 2 color design and printed it on glossy cover stock. I was really happy with the final result. It's pretty satisfying to spend hours running the press- and emerge all inky and tired...with a great looking final product. I ran the job on an offset AB Dick duplicator ca. 1960s. The image to the right is a scan of the actual printed work. One of my all-time favorite jobs...

Tugalo Holler - Stoney Lonesome

2009-04-17T08:06:00.000-07:00

Tugalo Holler is a fantastic local bluegrass band- and I was delighted to design the artwork for their album entitled "Stoney Lonesome." They asked me to include an image of railroad tracks and to create an aesthetic that looked and felt rugged and desolate and a little mysterious. I think my favorite element of the design is an image of a 50s era pickup truck that has been left- abandoned in a pasture- overgrown with weeds and covered in rust. That image appears inside the clear jewel case, under the cd. I used a font called thousand sticks for the album title- it comes from a great western collection I picked up a few years ago.

If you like bluegrass- check out Tugalo Holler- they're a great representation of old school Appalachian family style pickin'

All Souls Logo

2009-04-16T18:11:00.001-07:00

I have several old type foundry catalogues that I often leaf through to get ideas for new work. This logo is an example of that practice paying off...the old type has been renamed, and the new font is called simplex. All Souls wanted a logo that merged traditional elements with a modern aesthetic all pulled together with an "organic, earthy" color scheme. I'm pretty happy with how it came out-

Winn Collier dot com

2009-04-16T17:15:00.000-07:00

Beyond being one of my most prolific clients, Winn Collier is also an exceptionally talented author and pastor- not to mention a great friend. I was contracted to develop the look for his personal (read: author) site. Austin Grigg- web guru- is responsible for the coding.

Winn is a big fan of earthtones and "an organic feel" so Austin and I set up a photoshoot at a local organic goat farm called Split Creek Farm. Many thanks to the entire staff at Split Creek- they were incredibly gracious hosts. Austin shot most of the photos in one of their farm house kitchens. Once I collected the photos, I was able to take cues from the environment to create to overall feel of the website. (do yourself a favor and check out Split Creek- they have amazing goat cheese and milk!)

Jazz at the Brooks Center

2009-04-16T17:06:00.000-07:00

I was asked to create a poster to promote two jazz shows at the Brooks Center at Clemson University. I'm a big fan of Niklaus Troxler- and this poster is sort of an homage to his style: primary colors, limited detail, large solid shapes, and just enough negative space to let the work breathe a little... The original design was 20"x30"

TakeNote - Now that we have your attention

2009-04-16T16:58:00.000-07:00

TakeNote is an all female a cappella group at Clemson University. When they asked me to create the album artwork for their cd entitled "Now that we have your attention," they specifically asked for something that had a little sex appeal- without being inappropriate...so i stuck with a black/white/red motif and simple imagery that conveys obvious sexual overtones without being particularly overt or explicit. I like subtle...

All Souls Identity Booklet

2009-04-16T15:26:00.000-07:00

All Souls is an emerging church in Charlottesville, VA. Winn Collier (one of their world-famous pastors) asked me to partner with them to create a logo, the identity booklet you see pictured here, and their introductory website. I was also asked to oversee the graphics on their blog.

Due to a timing snafu, I ended up doing the print work on the first run of the booklets as well- thank you Clemson Graphics! (It's amazing to see what you can create on a color laser printer with the right paper and a little creative problem solving...)

Clemson Shakespeare Festival

2009-04-16T15:16:00.000-07:00

Even though we've passed the official anniversary of the Clemson Shakespeare Festival, I figured I would present to you the final poster that I created last year. So long Bill. It was fun...

I (obviously) used Bragg's famous "I want YOU!" poster and combined it with several layers including an American flag, the Declaration of Independence (look closely at the flag in the background...), and photos of the monuments and Capitol, which I filtered in photoshop so that they mimicked the painted texture of Bragg's poster.

Christopher Branch - Letters From California

2009-04-16T15:12:00.000-07:00

I am fortunate to have known Christopher Branch for many years. He is an incredibly talented singer/songwriter. I always enjoy the opportunity to design album artwork for him (well...almost as much as I enjoy backing him up on the drums...)

Christopher is one of my favorite clients because he almost always gives me carte blanche to do whatever I want. This is an example of one of those times...He told me the album title and then turned me loose- I was quite pleased with how it came out- particularly the love letter I incorporated into the background on the cover...look closely!